1992 - 2004 Copywriter and concept developer at Kuiper & Schouten, DMB&B, Van Walbeek Etcetera, Borremans & Ruseler (Draft WorldWide), TBWA\DirectCompany, Rapp Collins.
2004 - present. Freelance copywriter and concept developer at 24AM, FD Mediagroep, BCC, Mattmo, IKEA, Oberon, DDK, KWF, GRRR, Kingsday, MTV Networks, Woedend, Social Inc, TribalDDB, Muse, Etcetera, Born05, Ogilvy, Young Works, Pool Worldwide, NOISE, IceMobile, NR6, Talpa, Kokoro and many others.
2009 Co-founded a freelance collective.
2013 Published a book on writing commercial copy.
2016 Published a book with tips and tricks for freelancers in marketing and communication.
2019 Retired as board member of the freelance collective and launched Pascal's Angels.